It's no secret that apps have become part of our everyday lives. In fact, recent studies show that the average smartphone owner uses 10 apps a day. Which would make sense, given that we're conducting more of our social and work lives on our phones. In fact, mobile apps are expected to generate over $935 billion in revenue by 2023. While, globally, the Google Play Store sees more total downloads a year, the Apple App Store is hot on it's tail. With all of this in mind - and out of pure curiosity - we're taking a look at the top 10 most popular iOS apps in South Africa right now. The list comes from web analytics company SimilarWeb and was last updated on 29 March 2021. Some of the top contenders might surprise you.
Top 10 iOS apps in SA right now...
1). Capitec Bank
So more and more of us are moving to the second largest retail bank in SA. After a few initial issues with reliability and functionality, the Capitec Bank app is now number 1 in Finance on the Apple App Store. Recent reviews show a great improvement and happy customers.
2). WhatsApp Messenger
Despite the recent drama with updates, privacy policies, and hidden functions, WhatsApp is still the most popular way for iPhone users to communicate. In fact, along with being the second most popular iPhone app in South Africa, it's also become the most engaged instant messaging service in the world.
Maybe it's because we're spending more time at home - and scrolling through memes and videos helps pass the time. Or, because we want to connect with friends and family all over the world as COVID-19 continues. Either way, Instagram's photo and video-sharing service is still on top.
Originally developed in China, this short video-sharing app is taking the world by storm. From trending dances and challenges to pranks and positive messages, TikTok seems to have something for everyone. It's filling a need we all have to connect and share our lives.
Maybe you thought this would be higher up on the list, but Facebook comes in half way in this top 10. The social media giant has come under fire in the last few months for privacy and data sharing policies, but it doesn't stay down for long. Some might call it the original social media platform and it's one we'll probably keep coming back to.
6). YouTube: Watch, Listen, Stream
Over the years, some of us have changed our experience of the Internet, going from search engine queries, to following specific content creators on platforms like YouTube. We know what we want and we don't want to scroll for ages to find it. YouTube is one of the top channels for that.
7). SHEIN - Fashion Shopping Online
Here's one all the avid online shoppers should get to know, especially since m-commerce is experiencing huge growth right now. SHEIN is an affordable online shopping platform, offering quality items in women's, men's and kids' clothing. No matter what the current fashion trend is, SHEIN is sure to follow it or even lead it.
From Facebook, this app is number 3 in Social Networking on the Apple App Store, but comes in towards the end of our top 10 list. While Messenger is still a popular communication tool, there seem to be others that smartphone users value more. We'll see what happens in the months to come.
9). Bolt: Fast, Affordable Rides
It seems iOS users are looking for alternatives to the previously popular ride services. It's great to see other apps coming in to the market as we, as customers, appreciate having options. Bolt offers comfortable and affordable rides and is, clearly, gaining traction in the top 10 list.
And the last on the list is one we expected. Snapchat is still a favourite in the social media world and, with the latest option to save a great Snap, it's got even better reviews and feedback. It's one of the best ways to share the moment.
Finally, we should mention some of the trending apps that maybe haven't broken into the top 10 just yet. Apps that are on the rise on the Apple App Store include Status Saver for WhatsApp Scan and Booking.com: Hotels & Travel. What can we tell from this? Users want to save and secretly catch up on WhatsApp contacts' stories and statuses. For the incognito followers. And, secondly, it looks like South Africans are keen to make the most of the long weekends and treat themselves to a break away. Nothing wrong with that.