Now in its 10th year, the MTN Business App of the Year Awards are a highlight on the calendar for anyone in the app development world. The awards are recognised as the biggest and most prestigious app development competition in South Africa. And, as of a few days ago, local companies and app developers are invited to submit their applications for consideration. The 'best solution' categories include everything from health, enterprise, gaming and agriculture to the coveted People's Choice Award. As well as showcasing and celebrating the tech talent that South Africa has to offer, the competition also hopes to encourage local companies to push the boundaries of innovation. Here's what you need to know about this year's MTN Business App of the Year Awards...
Entries open for the MTN Business App of the Year Awards
About the awards
Every year, the MTN Business App of the Year Awards celebrate app development in South Africa. The competition sees out-of-the-box thinkers and bold entrepreneurs submit their projects, hoping so gain recognition and build on their already-innovative ideas. According to MTN, these are the kinds of competitions that drive disruption and change in a society. The businesses that the awards attract, generally, pride themselves in providing pioneering solutions to customers, encouraging economic growth, and creating employment opportunities for local workers. The apps offer solutions to real and far-reaching challenges and help make users' lives a little easier in this digital age.
ALSO SEE: 10 Reasons To Build A Mobile App In 2021
MTN promises entrants, finalists and winners loads of media exposure and publicity. There are also various prizes to be won over the course of the awards period, and the overall winner of the competition will receive a prize to the value of R200 000. You could put this towards guidance and mentorship via the MTN Start-Up Program, which seeks to assist innovators to turn their solutions into commercially viable and sustainable businesses. Or, see the money as an injection into your business to help take it to the next level.
How do you enter?
Online applications are separated categorically (you'll find a list of this year's categories below). It is free to enter your app into one category, thereafter you'll be charged R250 per entry per additional category. Entries close on 27 July 2021 - unless the deadline is extended, as it was last year. You can submit your application here.
The 2021 MTN Business App of the Year Awards categories:
Best Enterprise Solution
Best Consumer Solution
Most Innovative Solution
Best Women in STEM Solution
Best Hack Solution
Best Health Solution
Best Gaming Solution
Best Agricultural Solution
Best Educational Solution
Best African Solution
Best South African Solution
Best Financial Solution
Best Campus Cup Solution
Huawei Category 15
Some of the past winners have gone on to launch their apps internationally, been acquired by blue-chip corporates and have become well known South African digital products in their own rights. Last year's winner's included the Checkers Sixty60 app, Bottles in partnership with Pick n Pay, local bird-watching app Bird Pro, and shares and investment solution EasyEquities.
The video below includes the full list of last year's winners...
Think you have an idea that will top the rest? Contact us about your app development project and we'll build you the best custom app for your business. Otherwise, we wish every entrant into the MTN Business App of the Year competition the very best of luck.