This year, we've seen a surge of local businesses looking to update their systems or broaden their offering with unique software and app development. We think the COVID-19 pandemic might have had something to do with the way businesses are adapting their strategies. But it could simply be because they understand the value of being agile enough to keep up with the times. Tech companies all over the world are being asked to help with mobile app development, and the industry is soaring because of it. If you run a small or medium business and want to grow and compete in the bigger market, app development can help you do that. Here are 6 helpful tricks for how to successfully outsource app development. It's not as complex as you think...
Outsourcing app development: Top 6 tips
Have a plan
To make the process of outsourcing app development smoother, have a comprehensive plan from the get-go. Before you embark on any business venture, it helps if you know where you're going and how you're going to get there. A broad business plan will help you do this. As will a business plan specific to your app development project. You need to be clear on things like your vision, mission, strategy, and what makes your app unique. It's also important to establish a timeline so the developers know what kind of deadline they're working towards.
Have a budget
If you're outsourcing your app development project, this is a fundamental step. One of the reasons small business owners outsource app development rather than using in-house employees is that specialised software development companies have the ability to get the job done quicker - and, sometimes, at a lower cost. Once you know what kind of product you're looking for, create a realistic budget you can stick to. Rather than getting a nasty surprise down the road, look into app development and costing from the start. You should leave some wiggle room, though, because app development projects have a tendency to adapt once or twice along the way.
ALSO SEE: Is Building A Mobile App Expensive?
There's no such thing as too much communication
One of the reasons app development projects fail is that there's a breakdown in communication between the client and the development team. Even though you're outsourcing your app development project, you still need to be involved every step of the way. Clients who give a brief at the beginning and then disappear, often request changes just before the final release. This could push your project out by several weeks.
So, before you start, have a clear idea of how you're going to communicate and how regularly. Will a weekly Zoom call do? Are you communicating via e-mail, SMS or calls? There's no wrong way to stay in touch, as long as you do.
Do some research
The tech and software development world can be a confounding one. For most of us, jargon like UX design, GUI and firewalls are totally foreign. But, if you're going to take on a project - in any field - it's best to know a bit about the game before you start to play. In this instance, you need to brush up on things like native or hybrid app development, mobile or web applications and the differences between designing for iOS and Android technology. Just having a bit of knowledge here will make a huge difference.
Know your competitors
With over 3 million apps available to download on Google Play, you're bound to have a few competitors out there. But don't let that put you off. There's nothing wrong with offering a similar product to someone else, as long as yours has something unique about it. You can do what they do, but better. If you're outsourcing app development, look into what else is out there and which companies are playing in the same field. You never know, it might spur you on to be better, or spark a genius new idea.
Think about a marketing plan
The final element in our list of tips and tricks. Instead of waiting until your app development project is over, and the product is ready to be released, to think about marketing, have a plan from the beginning. This ties in with your business plan and ultimate deadline. And, you need to let the developers know if they're working to a specific marketing strategy and if you need their help in any regard. You've got an excellent app ready to be downloaded, now you need people to start talking about it. This is the exciting part!