Over the last few years, mobile apps have started disrupting some major industries - from fashion to transport. Think of Uber and how easy it's become to get from A to B. And Checkers Sixty60 is now a multi award-winning retail app that's transformed the way we do our weekly grocery shop. With the technological advances in sensors, AI, virtual reality and augmented reality, our smartphones have the potential to be convenient computing machines. And innovative companies should be taking advantage of this; coming up with ways to include mobile development in their growth strategies. Here are a few industries that could seriously benefit from mobile app development...
Industries that would benefit from mobile apps
This one almost goes without saying. In the last few years, e-commerce has experienced major growth, as people embrace the ease and convenience of conducting most tasks online. And, in the midst of this retail apocalypse, it was natural that mobile commerce - or m-commerce - would emerge as the next big trend. What's more convenient than buying everything from stationery to sanitiser on your phone? And, in business terms, consider that every smartphone user could be a potential customer. Then think about how much time people spend scrolling on their phones. It makes sense that companies should adopt e-commerce development as part of their growth strategies.
These stats, courtesy of Statista, should help convince you...
· M-Commerce is expected to account for over 70% of e-commerce retail sales in 2021
· 67% of consumers have downloaded a retailer app
· 71% of in-store shoppers who use smartphones for online research say their device has become more important than their in-store experience
· In South Africa, online transactions increased by 60% on Black Friday last year. This year, 66% of consumers are expected to participate in the event
The hospitality and food industry is one of the largest in the world. And, with the help of mobile apps, the stress of delivering in this all-important service industry can be significantly reduced. Here, nothing is more important than amazing customer experience - before, during and after a stay. With a mobile app, you can alert customers/diners to special discounts, upcoming events, renovation notifications etc. As well as allow them to make requests during their stay, and provide instant feedback once they've left. It also makes billing and invoicing more streamlined. While food delivery services like Mr Delivery have had huge success in this field, mobile apps in food and hospitality have so much more to offer.
3). Media and entertainment
This industry is driven by content - be it video, music, news or celebrity interviews. And users want to view this content on-demand. This is where mobile apps step in to provide users with top-class content as it happens. Push notifications allow you to alert users to news and updates as well as breaking stories and new releases. But users can also choose to view this information when it suits them - there's no set timeslot or fixed programming. And, with geolocation technology, you can provide users with content that's applicable to their area. Personalisation in media and entertainment mobile apps is reaching new levels of sophistication.
Mobile app services in this industry made major ground last year as a result of the COVID-19 pandemic. With users embracing the concept of virtual consultations, digital scripts and test results shared in-app. Because there are many factors to an efficient healthcare system - from doctor-patient interaction to insurance - the experience can often be clumsy and time consuming. However, mobile apps can be developed to make each stage of the healthcare system more accessible and feasible.
With a mobile app, you can use your smartphone to complete any number of finance-related activities, from paying bills and transferring money to taking out loans and getting insurance quotes. Recent studies show that the majority of people are catching on to the mobile finance app trend. According to a survey by Insider Intelligence's Mobile Banking Competitive Edge Study, 97% of millennials indicated that they use mobile banking, along with 91% of Gen Xers and 79% of Baby Boomers. What do users look for in a mobile app for finance? Security, great user experience, and services to suit specific needs, from making payments to personalised budgets.
While much international travel has been put on hold for now, there's nothing stopping elite travel companies developing efficient mobile apps so that when things pick up again they're ahead of the competition. A mobile app in travel offers users an easy way to book tickets, view prices, virtually explore locations and secure great deals. And there's something to be said for travel companies collaborating with players in car rental, insurance, sight seeing and ticketing services. While Airbnb seems to have a monopoly in this area, the great thing about mobile apps is that - if they're built right - they can help level the playing field between small enterprises and major industry businesses.
If you're part of any of these industries - or even one we haven't mentioned - and want to grow your business with a custom mobile app, we're here to help. Contact us to find out about our bespoke app development services and let's share some ideas...